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Good to be different

… In every occasion!

Miss a customer’s moment of need, and you might not get another chance.
Today’s consumers are contextual.
You have to reach each consumer at different touchpoints:

Place / Time
where and when
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role
father in the morning,
sportsman in the evening

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mood
emotional state / access
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Intention
projects and resources
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Purchasing process
daily vs. ad hoc basis
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