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Mobility

Making more of every moment …

Anywhere, anything at any time.

Mobility forms the basis of our lives and economy. It means flexibility, change and adaptability which results in infinite opportunities for new products and developments. In the near future mobility will redefine every interaction and action of human behavior – online as well as offline.


80 Billion
Connected devices globally

10 Connected
Devices for every household

5 billion
internet users

5 connected
Devices for every user
500 devices
WITH UNIQUE DIGITAL IDS (INTERNET OF THINGS) PER SQUARE KILOMETER
Source: Frost & Sullivan, Fast-Forward to 2025: New Mega Trends Transforming the World as We Know It (2014)

JOB MOBILITY:
MORE AND MORE PEOPLE ARE WORKING ABROAD FOR CAREER REASONS.
Source: Mega Trend Dokumentation,
Globalisierung (2016)

THE MOST IMPORTANT FACTOR FOR CHOOSING THE RIGHT MEANS OF TRANSPORT IS ACCESSIBILITY OF THE DESTINATION.
Source: Mega Trend Dokumentation,
Mobilität (2016)

SMART CITIES
DIGITALIZED CITIES ARE EXPECTED TO ESPECIALLY SAVE TIME AND EFFORTS.
Source: Mega Trend Dokumentation,
Urbanisierung (2016)

CAR SHARING
IS GROWING AND PROVES THE DEMAND FOR MOBILITY ACCESSED BY TECHNOLOGY.
Source: Mega Trend Dokumentation,
Mobilität (2016)

TODAY MOBILITY IS DRIVEN BY TECHNOLOGY. IT ALLOWS ACCESS AND DEMANDS FLEXIBILITY.

… because we can.

packaging has to support this new lifestyle.

To-go products for the “mobile” generation are booming!
More and more food and beverage products are consumed on-the-go.
Snacks start to replace meals.

“[…] THE NPD GROUP PREDICTS THAT SNACK FOODS EATEN AT (OR AS) A MAIN MEAL WILL GROW BY APPROXIMATELY 5% OVER THE NEXT FIVE YEARS TO $86.4 BILLION BY 2018.”
Source: forbes.com,
The New Way Americans Are Snacking (2014)

IN 2014 30% OF ALL PACKAGING WAS SIZED BELOW 330ML AND HAS BEEN GROWING ANNUALLY BY +5.3 GLOBALLY
Source: SIG Business Intelligence (2010-2014)

“DRIVEN BY THE MILLENNIALS AND FUTURE DIGITAL GENERATIONS AS YET UNNAMED, WE BELIEVE RETAILING WILL CHANGE MORE IN THE NEXT FIVE YEARS THAN IT HAS IN THE LAST 50. THAT’S BECAUSE CONSUMER UPTAKE OF NEW COMMUNICATION TECHNOLOGIES HAS CONTINUED TO COMPRESS OVER THE PAST 125 YEARS.”

Source: accenture.com,
Who are the Millennial shoppers? And what do they really want? (2016)

MAJOR DRIVERS

IN THE PACKAGING INDUSTRY Source: Pira International Ltd survey of WPO members,
Market Statistics and Future Trends in Global Packaging (2008)

Rating*


Health awareness 3.18
Convenience 3.09
Brand enhancement / differentiation 2.91
New packaging material development 2.82
‘on-the-go’ lifestyles 2.64
Smaller pack size 2.36
Smaller households 2.36
Recycling 2.18
Older population 2.00

*averaged response whereby 4=critical; 3=very important; 2=fairly important; 1=relevant, but not important; 0=not at all important