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Healthstyle

People seek well-being …

Healthstyle is not about getting healthy it’s about staying healthy.

Wellness is a thing of the past: “Healthstyle is the next level of the megatrend health.” Health is no longer a “state” but an active lifestyle. It means vitality, joy, community and motivation. “Health” is therefore defined by a proper diet and lifestyle (“eatingsmart”).

Health as one of the main sectors in the future economy.
Replacing medication with food and beverages that contain added nutritional value.
Shift from “absence of disease” to personal empowerment.

“NON-SUGARY SNACKS

CLOSELY ALIGNED WITH MEAL-REPLACEMENT FOODS ARE SHOWING STRONG GROWTH, WHICH SIGNALS A SHIFT IN A CONSUMER MINDSET TO ONE FOCUSED ON HEALTH.”
Source: Nielsen,
Snack Attack (2014)

“There is an uptick in choosing healthy options like fruit or yoghurt.”
Source: Nielsen,
Snack Attack (2014)

THE ORGANIC AND NATURAL FOOD INDUSTRY IN THE US IS CONSTANTLY GROWING, IT HAS SHOWN CONTINUOUS AND STEADY GROWTH WITH A 10.8% RATE IN 2015.
Source: ota.com;
U.S. organic state of the industry (2016)

FLEXITARIAN AS A TREND

FLEXITARIANS CONSUME
LESS MEAT FOR BODY AND
ANIMAL WELLFARE.
Source: Innova,
Top 10 Trends 2016 (2015)

healthstyle-flexitarian-icon

CONSUMERS ARE SEEKING A HEALTHY LIFESTYLE AND PRODUCTS THAT SUPPORT THIS WAY OF LIFE.

… they prefer “healthy” products that provide additional benefits.

81% OF GENERATION Y IS WILLING TO PAY MORE FOR FOODS WITH BENEFITS.

“MORE THAN HALF OF GLOBAL RESPONDENTS FROM EVERY GENERATION ARE WILLING TO PAY A PREMIUM FOR FOODS WITH HEALTH BENEFITS, AND YOUNGER RESPONDENTS LEAD THE WAY.”
Source: www.nielsen.com; We are what we eat
healthy eating trends around the world (2015)

PACKAGING HAS TO PROVIDE THE POSSIBILITY FOR ADDITIONAL NUTRITIONAL VALUE.

THERE IS AN URGE FOR PRODUCTS WITH STRONG NUTRITIONAL PROFILES TO HELP MEET HEALTH GOALS. WITH drinksplus BRANDS CAN FULFILL THIS NEED AND THE MILLENNIAL’S DEMAND FOR NEW TASTE EXPERIENCES.

BRANDS ARE EXPECTED TO QUICKLY REACT TO NEW TRENDS IN HEALTHSTYLE.